TFWA Cannes 2024: The essential event for luxury brands and Duty Free

The TFWA (Tax Free World Association) exhibition in Cannes is a flagship event for professionals in the travel retail sector. The next edition will be held from Sunday, September 29 to Thursday, October 3, 2024, at the prestigious Palais des Festivals et des Congrès, located on the equally famous Boulevard de la Croisette.

Agenda and theme TFWA Cannes 2024

This edition of the TFWA World Exhibition & Conference will offer a tailor-made program, likely centered around the latest innovations and trends in the duty-free market.

Participants will have the opportunity to attend conferences and workshops specially designed for representatives of the biggest brands in the luxury industry.

As the Singapore edition of the TFWA Asia Pacific Exhibition & Conference, scheduled for May 12 to 16, is set to put a renewed emphasis on environmental, social, and governance (ESG) initiatives to reflect the attitudes of regional travelers, it is a safe bet that these themes will resonate during the TFWA 2024 in Cannes.

The growing awareness of sustainability issues among travelers, and especially among key duty-free consumers in Asia Pacific, foreshadows a Cannes edition where ESG strategies will likely be at the heart of discussions and innovations presented.

With 81% of Chinese international passengers considering it important to have reduced or eco-friendly packaging in duty-free shops, according to a recent TFWA and m1nd-set study, serious duty-free players must be prepared to meet these high expectations in Cannes, after being highlighted in Singapore.

The choice of Marina Bay Sands in Singapore, for its proactive approach to ESG issues and its status as a carbon-neutral event venue, suggests a similar direction for the selection of venues and partners for the Cannes edition.

By integrating sustainable practices that go far beyond construction materials, such as collaboration with local fish farms and WWF Singapore to improve farming practices, the use of recycled PET for its bottled water, and donating unsold food, TFWA is leading the way.

Thus, participants at TFWA 2024 can expect an experience where sustainability is not just a buzzword but a tangible reality, inspired by the advances and commitments made during the summit in Singapore.

Changi airport, Singapore – OCTOBER 3,2018 : Wines and Spirits store at Singapore Changi Airport Terminal 4 is a newly built passenger terminal building at Singapore

Exhibitors and results of the last TFWA edition in Cannes

The 2023 edition was a resounding success, attracting 7,385 visitors, a 23% increase from 2022.

It set a new attendance record with 2,761 key delegates and saw the participation of 450 companies over a record area of over 25,000 square meters.

Exhibitors from diverse regions, including Uruguay, Jordan, and Peru, enlivened the salon, confirming its global reach.

The TFWA ONE2ONE meeting service once again proved its importance within the TFWA World Exhibition & Conference, with no less than 2,066 meetings organized on-site throughout the week.

This direct matchmaking platform between professionals played a key role in the success of the event.

Innovation had a choice place within the TFWA i.lab located in the Golden Village of the Palais des Festivals, presenting itself as a real incubator of ideas.

With the support of Alipay, JCDecaux, and BW Confidential, this initiative brought together 15 participating companies, testifying to the salon’s commitment to creativity and progress.

The ‘Opening Cocktail’ event attracted more than 1,500 guests on the beach at Carlton, while 600 guests enjoyed the after-work sessions at the TFWA Lounge.

Nighttime attendance peaked on Wednesday evening, with 2,238 guests enjoying the hospitality of the main partner, Qatar Duty Free.

« We thought that the atmosphere was great at the TFWA World Exhibition & Conference of 2022, but this year, the atmosphere has reached another level. Beyond the large number of participants, it is the spirit we have observed that has been remarkable – the quality of the exhibition and those attending it has been exceptional. It is particularly gratifying to be able to welcome delegates from all parts of the world again, and there is no doubt that the TFWA World Exhibition & Conference has fully returned to being a truly global event. »

Erik Juul-Mortensen, President of TFWA

Affaire d’Idées: Your partner for custom stand solutions

Affaire d’Idées stands as your go-to partner for bespoke exhibition stands that make a statement at TFWA.

As specialists in designing and installing custom stands, we help to convey a strong and relevant brand image. Our expertise ensures a striking and productive presence, turning every interaction into a business opportunity.

For a stand that reflects your ambitions and speaks the language of your brand, trust in Affaire d’Idées.

For more information about the exhibition and to register, please visit the TFWA website.

Do not miss this exceptional opportunity to showcase your brand and forge essential contacts in the luxury and duty-free industry.

To create a stand that speaks for you, contact us, and we will propose a design that is both innovative and inspiring while offering our sustainable solutions and materials for a stand that minimizes your environmental impact.